(Courtesy of Flickr-briant87)
That depends on how to define "non-stop action."
Some folks define it as watching (and betting on) 10 Greyhounds that are chasing a fake rabbit around a course at speeds of up to 45 mph
Some people may define non-stop action as spending $10,000 during a 3 day casino-hopping binge in Las Vegas...
Everyone defines "action" a little differently. But, how much action does one want at their jobs, or in this case, as franchise owners?
I remember reading a really hilarious article written by Joel Libava, a Cleveland, Ohio franchise consultant. He wrote about "The Excitement Of Owning A Franchise."
In his article on the American Express Open Forum blog, he writes;
"Part of my process includes asking a series of questions designed to get my candidates thinking about what it is they’d like to have in a franchise business of their own. During almost every consultation, I hear things like;- I would like to find something that energizes me.
- I would like to get up in the morning, and be excited to go into work.
- I want to own a business that excites me.
- I want to have fun.
He then asks;
"Are my franchise candidates being realistic? Do they really think there are opportunities out there that will really increase their dopamine levels enough to provide them with the excitement that they crave?"
(Read the entire article, here. It's funny.)
Now, he's obviously coming at this from a consultant's point of view, and he must hear those things a lot, from future franchise owners.
My question to you is this;
How exciting does a franchise business opportunity really have to be?
Or, could "non-stop action" be looked at in a different light?
Would either of these totally hypothetical scenarios be attractive to you?
(If you were to consider investing in a franchise of your own)
1. "Owning a Spring-Green franchise has allowed me the flexibility to go to my son's High School basketball games, and watch him nail 3-pointers at will."
Or;
2. "My experience being a franchisee of Spring-Green has been pretty exciting. I wake up every morning like a man on a mission. My mission is to keep my employees pumped-up, add several new customers, and always be on the lookout for new opportunities to grow my business. That really gets my adrenalin going!"
Comments