Ann Handley, a former small business owner, and writer over at the American Express OPEN Forum website, just wrote a wonderful post about optimism. I think it's worth a look, if you're thinking about entering the franchise/small business space. Her take of optimism is
"The key, is to practice not unbridled, idealistic, romantic notions of cheerfully annoying optimism, but rather to practice “disciplined optimism.” Her article about optimism is actually part of a book review of , Conquer the Chaos: How to Grow a Successful Small Business, by Clate Mask and Scott Martineau (Wiley, 2010).Go to the OPEN Forum to get inspired by Ann's take on optimism..
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