It's a fantastic feeling to get a phone call or an email from a total stranger who wants to write you a check for your services and/or products, out of the blue. It's called a referral.
As a current, or future small business owner, setting up a powerful network of folks that like you, know you, and trust you, is an important revenue-generating task. If you don't already have one, you should immediately set up your referral network.
Networking expert, Ivan Misner, shares a few tips that can help you define your services and products in a clear way. After all, how can folks help you grow your business if they don't know exactly what it is you're selling?