If you're going to take the plunge and become your own boss, choosing franchises that offer ways to increase customer loyalty could turn out to be a wise choice. That's because it's almost always easier to sell products and services to customers that you already have.
Of course, you need to partner with a franchise that knows exactly how to keep customers, and helps you-the franchisee, do just that...
Like Spring-Green Lawn Care.
When you're exploring all the different franchises that are available to purchase, it's important to make sure that the franchise you choose has a business plan that can help you become a successful franchisee.
A crucial part of any franchisor's business plan is the marketing piece; what will the franchisee marketing include? How will it be implemented? Will the franchisees use it?
Luckily, the team at Spring-Green is very good at local franchisee marketing. Not only do they know how to make sure that prospective new customers can easily find their local Spring-Green Lawn Care franchise owners, but they're excellent at keeping them as customers after they've signed on.
The idea behind customer loyalty for Spring-Green Lawn Care seems simple enough: Send customers an offer providing the Quality, Service, Professionalism and Value that they already enjoy, incentivize it as a thank you for using your service and they just might appreciate the convenience to lock in prices for the upcoming year.
Spring-Green is in the middle of a marketing push to do just that. (Customers need to sign-up before the end of the year.)
“There are many benefits for homeowners who renew their service now. In addition to saving money, it’s important because it allows us to start treating the lawn at the right time in the spring, which is a key part of having a healthy lawn,” said Harold Enger, director of education for Spring-Green. “It also provides a great piece of mind to the homeowner.”
The franchisees certainly like having repeat customers.
Wouldn't you like to own a franchise that's focused on helping you start off the New Year with a book of business, as part of their marketing plan?