March Madness is in full swing here at Spring-Green. No, not THAT March Madness, but our own organized madness and excitement in our lawn care business. It’s spring time, the most important time of the year for Spring-Green as the weather warms and lawns turn green. But are there any parallels between lawn care and basketball? Plenty!
Team – In basketball, it’s very important to put the right team together. Team members must have chemistry, know each other’s strengths and weaknesses and have a coaching staff that can teach and bring out the best in everyone. Spring-Green is a strategic partnership of franchise owners and the support team members working together to achieve a common goal. Our marketing programs drive customer introductions but the franchise owner has to receive the lead or sale and build the relationship locally.
Preparation – Before the basketball season even starts, there are grueling practices and workouts to ensure the team is ready for the season and in top shape for the post-season. Similarly, before the lawn care season starts, time is dedicated to important tasks such as lawn measurement collection, marketing planning, equipment refurbishing and more.
Planning – NCAA tournament teams take time to plan for their game through their own version of practice, planning and goal setting. Spring-Green has a thorough two-day business planning process that many franchise owners take advantage of. It involves marketing, business planning, strategic planning, goal setting and much more.
Execution – During March Madness, teams have to execute the plan from practice in front of millions of people in order to win and continue playing. At Spring-Green, the spring creates a sense of urgency to follow up on thousands of leads and sales. The Spring-Green call center answers phones for franchise owners, follows up on web leads and calls existing customers to maximize revenue as much as humanly possible.
Whoever wins March Madness will have done the best job of team, preparation, planning and execution. This allows smaller schools to take out a #1 seed by being on their game. Similarly, our local franchise owners have the ability to take out a #1 seed (larger company) and win our “bracket” by following the same philosophy.