Note: This is a guest post from Spring-Green’s Brad Rusin. Brad is Marketing Manager for all things internet and social media at Spring-Green Lawn Care.
We’re always working to stay at the forefront of technology at Spring-Green. We’ve developed an industry leading business and marketing intelligence platform and have embraced social media as a means to engage prospects and communicate with existing customers. In addition to this blog and our Ask The Lawn Care Expert blog, we have an active presence on Facebook, Twitter, YouTube, LinkedIn and Google+ and maintain separate identities for consumers and franchise development in these channels.
Marketing Lawn Care with Social Media
For consumer marketing, we believe social media is an effective way to engage our current lawn care customers while telling the Spring-Green story. Social media gives us a chance to better understand our customers and increase loyalty and retention. We encourage two way communication and offer exclusive prizes and contests to our social media audience.
For franchise development, social media is again an effective way to tell the Spring-Green story and history to develop and engage new franchise prospects. It provides transparency and additional information as candidates do their due diligence to understand our business model.
The ROI of Social Media
So what is the ROI with social media? In many cases, it’s not as straight forward as other marketing initiatives, but social media has become very integrated with SEO (Search Engine Optimization) and an overall internet marketing strategy. It’s an area that is growing and changing very quickly. Because of that, it’s important to have clearly defined goals and objectives and to revisit those goals and objectives on a regular basis. Just last week, Facebook officially unveiled the new brand timelines. This is a game changer and opens up many new opportunities for brands. We’re currently working on our new cover photo and other enhancements. We’re excited to debut our newly branded Facebook pages (consumer and franchise development) later this month. Stay tuned!
Are you following us on Twitter? Do you “like” us on Facebook? Do you subscribe to our blogs? We hope you do and that you find our content meaningful. We welcome feedback and suggestions for improving the relevance of our social media channels.