One of the perks of joining Spring-Green as a franchisee is the marketing reinvestment program. During the second full year of operation, Spring-Green applies up to $10,000 of the initial franchise fee to marketing and advertising expenditures. Marketing is a key part of the support Spring-Green provides to new and existing franchise owners and one of the ways it differentiates its company from other lawn care brands.
Acquiring new customers in local markets through cost-effective marketing programs is priority #1. "Spring-Green’s proven marketing systems influence over 70% of all new customers each year." Our industry-leading business and marketing intelligence allows franchisees to select and analyze the best options for them. But, marketing does not stop there.
Following the spring acquisition season, the focus turns to selling additional services to existing customers. These additional services can be very profitable and often performed at the same time a lawn application visit is scheduled. Throughout the year, we have several key touch points with the customer and want to make sure we properly time and utilize each one, building on our relationship and maximizing our franchise owner’s profitability.
Of course, measuring your marketing activities is critical. With our technology platform, we provide you access to monitor campaigns in real time and make adjustments as necessary. Find out more about our industry-leading marketing and business intelligence at www.springgreenfranchise.com.