Here at Spring-Green, one of the most common things we hear from our franchisees is how much they love the corporate support staff. From initial training to ongoing consultation and company conferences, everyone’s taken care of at Spring-Green. This week, we’d like to introduce you to RJ Krone, who’s been Director of Franchise Operations since June 2010, and has been with the company since 2007.
At Spring-Green HQ, “Operations” is a bit of an umbrella term – everything from consultants to education to equipment falls under that department, so it’s touching all aspects of the business. Because of that, it’s especially important for new franchisees to understand the team well. So as the head of the Operations team, RJ is in charge of training and maintaining relationships with our many franchisees, and how he does that is what sets Spring-Green apart from the rest of the pack.
When new franchisees first join the team, they head to Spring-Green HQ for one week of corporate training with RJ and company. Once that’s complete, the tech team pays the franchisee an onsite visit to set up the franchisee's Spring-Green software, followed by an initial consultation from the Operations team to help out with sales and marketing strategy. Each franchisee is assigned a support consultant at the corporate office to make sure someone is always looking out for the business.
Over the next couple weeks, more face-to-face contact helps ensure that franchisees are supported as the owner begins acquiring new customers. After the first month or so, once the initial launch is done, franchisees are always able to contact the operations or educational team to consult about business concerns, unique lawn care issues, or just offer advice and answer questions. One of the best things about Spring-Green, RJ says, is that franchisees don’t just sit on hold or talk to a computer – they can take a picture of a strange plant and send it straight to the education team for real-time feedback. Basically, someone’s always looking out for you – and it’s RJ’s job to make sure that’s always the case.
RJ says he loves his job because he gets to be involved at so many levels of the business. He says that for franchisees who are so busy handling day-to-day issues, it’s helpful to have someone watching out for them at corporate and catching issues the owner might have missed. RJ is the kind of person that makes Spring-Green great: his passion, dedication, and commitment to all of our franchisees makes him a vital resource for the whole staff.